Interview with Ben Heckler of Promo Panda, Juice.ai

Today we’re interviewing one of our own, Ben Heckler, the founder of Jam Addict. Heckler started the blog 3 years ago as a side project to share some of his drumming tips, provide his perspective on music, and just write some hilarious and entertaining music articles. Heckler authored hundreds of articles and got Jam Addict […]

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What’s it Really Like to Write Music for Advertising?

Advertising is a highly dynamic field, and it’s difficult to summarize advertising trends without excluding a certain approach or style.  Brands and advertising agencies have been making clever use of talented composers for years, but music for commercials is especially crucial right now, when ads have only a precious few seconds to capture a viewer’s […]

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