Striking a Harmonious Chord: How Sanjeeta Khullar is Shaping the Future of the Music Industry

In a world where talent abounds but true influencers are few and far between, Sanjeeta Khullar’s story stands out as a testament to grit, relentless passion, and an unerring sense of purpose. With a psychology degree in her pocket and a heart full of dreams, Sanjeeta set out to traverse the winding roads of the […]

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Unleashing Musical Brilliance: Alex Mak’s Journey as a Versatile and Accomplished Guitarist

Alex Mak is a versatile and accomplished guitarist, boasting an impressive roster of accomplishments in the music industry. His range of work spans from performing on globally broadcasted talk shows to arranging for music instruction books, demonstrating his diverse skill set. One of Alex’s standout achievements is his role as the guitarist for Titanique, a […]

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Interview: Paula Park – Achieving Social Impact With Music

Music has a long history of contributing in some way to major social movements, and on a smaller scale, music can help listeners cope with difficult times and find strength through their favorite songs and artists.  But it’s rare that the professionals working with musicians behind the scenes recognize this potential for positive social impact.  […]

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What Happened To Alternative Music – The Decline

This article will discuss what happened to alternative music in the new millennium, and what it will take to save it from extinction. Alternative rock is a genre of music that was invented in the late-1970s, evolving from the then-popular new wave music of the 1970s. In the 1980s, a widespread revolution occurred, as alternative […]

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How To Describe Indie Music – The Proper Way

This article will discuss how to describe indie music. Is there a proper way to describe it? Who does indie music suit? How does the music fit into the current musical climate? Essentially, this is an issue that has come to the forefront of mainstream music in recent years, as the number of indie labels […]

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What’s it Really Like to Write Music for Advertising?

Advertising is a highly dynamic field, and it’s difficult to summarize advertising trends without excluding a certain approach or style.  Brands and advertising agencies have been making clever use of talented composers for years, but music for commercials is especially crucial right now, when ads have only a precious few seconds to capture a viewer’s […]

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