Music has a long history of contributing in some way to major social movements, and on a smaller scale, music can help listeners cope with difficult times and find strength through their favorite songs and artists.  But it's rare that the professionals working with musicians behind the scenes recognize this potential for positive social impact.  […]

This article will discuss what happened to alternative music in the new millennium, and what it will take to save it from extinction. Alternative rock is a genre of music that was invented in the late-1970s, evolving from the then-popular new wave music of the 1970s. In the 1980s, a widespread revolution occurred, as alternative […]

This article will discuss how to describe indie music. Is there a proper way to describe it? Who does indie music suit? How does the music fit into the current musical climate? Essentially, this is an issue that has come to the forefront of mainstream music in recent years, as the number of indie labels […]

Advertising is a highly dynamic field, and it's difficult to summarize advertising trends without excluding a certain approach or style.  Brands and advertising agencies have been making clever use of talented composers for years, but music for commercials is especially crucial right now, when ads have only a precious few seconds to capture a viewer's […]

Who wouldn't want a career in music? Music fills us with such joy but we also need to worry about paying the bills. Many of us look at the past with rose-colored glasses and think that everything was much better for musicians. But was it really? Were musicians really making more than they are today? […]

Beneath its glitz, glamour, pop and dazzle, the music industry has a sordid and seedy underbelly. It is built on the sweat and blood of many musical aspirants who find their dreams burnt out and never manage to rise to the top. In short, while you are allowed to attend concerts and enjoy music, we must […]